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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the web landscape to the point that in 2012 a lot more than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are utilizing their devices to download social media apps. In fact, 35 perc of Android and iPhone owners in the U.S. use apps including Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for mobile phones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually figures out that they are visiting the site from your mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the chance to target these Mobile Customers through providing mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via cellular devices, they're also are becoming more ready to accept receiving ads and mobile coupons relevant to where they are right now. In fact, more than 50 perc of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which can be short, instantly understood, and effective; and creating a call for action with minimal steps. Research indicates that mobile ads perform about five times better than Internet ads. The most typical mobile ads are simple text links and display adds which are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads less difficult like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or drive traffic to retail environments. Make offers which are specific with the buying habits of your mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to boost brand awareness and affinity. Your company can, too. However you must have a thorough knowledge of your audience. The best way to use apps is always to create something that is both useful and valuable. More importantly, it should be functional. Some apps make it easy to make purchases with a few clicks. For example, the ShopRite app allows customers to look at and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app and then let users decide whether they are willing buy premium version with additional features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers got access to more challenging levels and other free add-ons.