Użytkownik:JumpLancaster120

When people begin to build a Fitness Business they just want to get personal training customers... nothing fancy. Just clients... ones that pay preferably so specialising in a particular area does not cross their minds marketing systems for personal trainers.

Should you every other read up on marketing (which I recommend you do) you'll hear that you have to specialise and "If you attempt to appeal to everybody, you'll attract no one" most of these sayings have truth but are not very useful for your requirements if you are starting out so I'm going to attempt to expand on them to offer it more meaning in your marketing

When you generalise (try to appeal to everyone) you:

Haven't any real focus in your personal trainer marketing programs, your materials certainly are a little woolly and do not address a particular program that your potential client base has

You will not know where to start along with your marketing yourself as a personal trainer in the event that you help anybody who would like to tone up and lose weight, where can you go? But if you help bodybuilders using their 16 week contest preparation, or office workers with back pain, or first time half marathon runners using their 12 week training, or new mums with fat reduction. You'll find out where they congregate on line and offline, write your marketing according to them and make it specialist