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Social Bookmarking - For me, rule 1 on social bookmark creating marketing is to stay active. Owning an online presence on social media alone is not nearly enough. You need to give the users something, not merely be happy with appearing on bookmarking sites once in a while. That's work you just do for yourself, not inside a useful way, but so that you can say: my company will there be.

But it's not just about being there, it comes down to getting something from it. This can only be done by staying active consistently, by producing, posting, sharing and tweeting informative content, interesting images, and relevant videos.

Social Bookmarking - And do not keep it at that. Also complement this activity by addressing comments, sharing content on bookmarking sites, commenting on other relevant posts and pages, while using "Like" feature on Facebook, and retweeting. By investing in a few minutes every day, and without making an excessive amount an effort, you will be able to see very positive results to your site.

And not that: by sharing your exposure to other users, you will then probably learn a lot of useful information. In years past, businesses would have killed to find the kind of free feedback you can get with the Internet.

Social Bookmarking - So, getting specifically into social bookmarking marketing, you'll be attempting to share interesting posts using their company websites, not only yours, and commenting on other's activity plus playing communities which target your niche market. Try to present yourself not as somebody trying to make money, but as a professional willing to offer helpful advice and ready to hear feedback from both experienced and inexperienced users. Both can present you with valuable insight to different things, from the layout or colors of the pages to things more associated with your business. Keep your eyes and ears open and also the time you spend on social bookmarking sites will be an investment. So even though you start out with few resources, the information you can gather from your users can set you ahead of your competitors.

Social Bookmarking marketing, like all kind of Internet marketing, is focused on the community, at least if you ask me. If you depend on high volumes of traffic exclusively instead of having a loyal group of regular visitors, your revenue will dry out under any kind of SEO related pressure. Lots of companies went down in just a few weeks when Google last changed its algorithm. You can defend your business against algorithm changes by keeping a good base of followers who will go to you no matter what your position in Google is.

Social Bookmarking - Social bookmarking can be one of the best ways to accomplish this, not only by engaging other users but by staying updated around the latest news within your business niche.