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Social Bookmarking is the practice of posting links to articles and website pages to various "link aggregator" or social bookmark sites, such as Digg, Stumbleupon and so on. Bookmarking sites rise and fall in popularity fairly quickly, but they generally have a couple of common features:

1. Users can submit links which other users can browse, providing a good way to expose your content.

2. Links enter into large pages of lists, that are normally very easy to navigate, and are generally usually divided up right into a "main page" of the best links of the day, and various sub-sections which help one to get exposure in more relevant circles.

3. Links can usually be "voted on" to determine which links have more airtime on the front page of numerous sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so a user who submits very popular links will have a vote that carries more weight.

5. Most social bookmark submitting site users are fairly jaded in terms of the internet, and will ignore stuff that aren't interesting, funny, or very entertaining. This is simply not a place for your boring press releases.

6. Most bookmarking sites normally have some kind of "social" element in their mind, allowing users to create profiles, have a friends set of other users, etc., with the hope of getting users to share content between themselves.

These are basics, so let's check out how best to approach social bookmark creating. I'm going to use Reddit and Digg as my main examples, having said that that Reddit itself needs a great deal of familiarity with its culture before you are able to submit links that anybody even clicks on.

Choose your niche

Social Bookmarking - Submitting articles on growing bonsais to the front page of Reddit won't make you any money - you'll get 30 visitors maybe, none of whom will buy your products. But submitting it to /r/bonsai, although it only has around 1,100 readers, will likely garner you more attention from interested people.

Ironically, submitting to /r/trees will have much less of an effect, because /r/trees is dedicated to marijuana culture. The lesson here is: know your subreddits.

Write an appealing title, and use an image

Social Bookmarking - Standard newspaper/advert headline formats do not work too well on the web, because everyone has become immune to them. Instead you should think of a clever title that interests people enough to find out more about what you're writing, or at best promise pictures of cats.

Most bookmarking sites include a thumbnail from the page you're linking to, or one you provide. Go ahead and take trouble to do this - it generates higher click throughs.

Keep at it, and make your links an easy task to share

Social Bookmarking is all about persistence, so if nobody clicks your first link, make another article, come up with a more clever title and try again. Put a social bookmarking widget on your website or blog, and encourage people to share your articles. If you've submitted them already, and the've accounts, it only takes another to click an "upvote" or "like" button.

Regardless of anything else, having links to any or all of your articles on half dozen Social Bookmarking sites is great for SEO.