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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their smartphone. The goal of a virtual sign in is to share your physical location along with your friends online in order that they could have a chance to experience you in person. Facebook Places is a competitor to other location based services such as for instance Foursquare and Gowalla but has proven itself to become more powerful from a mobile fitness marketing systems viewpoint.

Businesses have been quick to use fitness email mobile marketing tool because of its low cost to no cost operation fee along with its ability to help a brand go viral. Every user check in equates to a profile update and on average a chance for a huge selection of Facebook users to see that update. Put simply every user register acts being an advertisement on Facebook for others to see. (Here is an example below)